Pantone has long been synonymous with color precision and trendsetting. Their new tool, Pantone Color Insider, promises to take color forecasting to a new level by giving real-time access to color trends around the world. Whether you’re looking to find the next Millennial Pink or analyze micro-trends, this MK Sports tool offers everything you need to stay ahead in the world of color design.
What Is Pantone Color Insider?
Billed as a “color trend intelligence service,” Pantone Color Insider offers global data on the use of the 15,000 shades in Pantone’s comprehensive color matching system. It’s designed to help artists, designers, and companies predict upcoming color trends and make informed color decisions, whether it’s for digital assets, printed materials, packaging, or product designs.
This tool is part of Pantone Connect, Pantone’s digital platform launched in 2020. While Pantone has long provided color matching and trend guidance, Color Insider takes this a step further by allowing users to track the rise and fall of specific shades in real-time, offering unparalleled insights into the ever-evolving world of color.
Why Color Insider Is a Game Changer
Color Insider is a powerful tool for anyone in the creative industry. Not only does it provide an expansive database of color usage trends, but it also allows users to make trend predictions of their own. Whether you’re a designer looking to differentiate your brand or a company looking to tap into the cultural zeitgeist, Color Insider helps you stay ahead of the curve.
Laurie Pressman, vice president of the Pantone Color Institute, notes, “This is what our clients are asking for. It’s really trying to give people thoughtful color guidance.” With Pantone’s new platform, users can skip days of manual research and rely on solid data to make quick, confident color decisions.
How Pantone Color Insider Works
The tool integrates seamlessly into the Pantone Connect platform, which allows users to match colors from their files to Pantone reference numbers, ensuring perfect Daman Game color consistency across materials. Adobe users who once relied on Pantone’s Color Finder within apps like Photoshop or InDesign now require a separate subscription to Pantone Connect to continue accessing these features.
With Color Insider, users can even snap a photo of a color they love—whether it’s on a dress, a product, or even in nature—and upload it to the platform to see how that color is being used globally. This feature also helps identify color harmonies and makes it easier to create cohesive color palettes.
The Business of Color: Why It Matters
Pantone knows that color is crucial to business success. Studies show that color influences up to 85% of product purchasing decisions and can increase brand recognition by 87%. By using Color Insider, companies can ensure that they’re using the right colors to attract their target market, making the tool invaluable for industries ranging from fashion and beauty to interior design and automotive.
Features Beyond Forecasting: Editorial and Industry Insights
Color Insider isn’t just about numbers and trends. It also features a dedicated editorial section that provides deeper insights into how different industries are using color. The platform highlights stories from Michelin-starred chefs, musicians, and other creatives, sharing their experiences with color and offering unique inspirations.
Users can access industry-specific content across multiple sectors, including fashion, beauty, interior design, and automotive. This comprehensive approach ensures that the tool is useful to a wide range of professionals, providing tailored insights for each field.
A Complete Resource for Color Theory and Psychology
In addition to trend data and real-time color analysis, Pantone Color Insider offers educational content about color theory and its psychological impact. Understanding how color relates to mood and behavior can help guide design decisions through every step of the creative process—from mood boards and product mywikinews development to packaging design.
This all-encompassing service empowers users to think beyond aesthetics and tap into the emotional and psychological power of color.
Pricing and Accessibility
Color Insider is designed to be mobile-friendly, allowing users to access it from anywhere. The service costs $299 per year or $39.99 per month, making it accessible to both large companies and independent designers alike.
